Luke, design for the bright side
In one of my last posts “take your time to innovate” I referred to Scott Berkun, author of the book “The Myths of Innovation”, and his definition of “innovation”:
“significant positive change”.
During Palomar5 and now with ‘until we see new land‘ we use the terms “positive ideas/ impact” describing the goal of every new idea we ignite and everything we design: making it a “future design”.
Also I still have a hard time myself to really embrace this concept and implement it into daily life I´m in the middle of practicing and would love to share some thoughts on that with you:
I first stumbled upon the idea in the book “Design Futuring: Sustainability, Ethics and New Practice” (amazon.de) by Tony Fry. The basic thought behind is quite simple but describes a fundamental shift in my thinking and mindset: right now most things designed, produced and consumed by mankind “steal” our time. They are “defuturing” by destroying resources, are sold not because they add significant real value to our lives but are pushed to consumers through PR arousing “artificial” demand. Most of the stuff we buy and consume we don´t need, is sense- and meaningless.
Just take a look around you right now while reading this and you´ll probably see a lot of useless stuff right?
But on the other side we are humans. We need to build, we love to make our thoughts visible and physical. We love to use our hands to bring to life things that simply were not there before. But we lost track of the original purpose of all this building and designing: (artistic) expression or problem solving.
We have loads of problems everywhere around us that need to be tackled by someone, probably by us. And I don´t talk about making incremental improvements to products just enough to make people buy again or design the next ad campaign for xyz that makes them buy then…
We must design and build to add sense and meaning again. Value that over profit! Make products, services, processes that add realness and sustainability and help to solve existing problems. We need to stop designing for dumb consuming masses, cause this stuff is hollow, lifeless and simply not ready for 21st century. And we need to stop arguing with “the market wants it”, no it´s time to take responsibility, shape our future, fight for the bright side.
In other words: we need to bring on positive innovation that “futures” or as Umair Haque wrote in his post “How to Say “No” to an Economic Frankenfuture” at the Harvard Business Review: furiously pioneer a better tomorrow!
If you want to dig deeper into the topic you might want to start here:
- A Push for ‘Ethical Innovation’ (businessweek.com)
- The concept of “thick value” (blogs.hbr.org)
“Nothing good happens unless you do it.” Erich Kästner
(photo credits: Ennor at flickr, licensed under Creative Commons – Thank you!)




